Matterform
A private-label home goods brand built around AI-assisted product development, omni-channel distribution, and a purpose-built internal ERP.
What started as a side project is now an omni-channel operating business.
Matterform is a private-label home goods brand I founded in 2020. The catalog is designed, prototyped, and — for most SKUs — manufactured in-house. What began as a single product on Amazon now ships across five channels: Amazon FBA (the flagship), an AI-coded Shopify storefront at matterform.io, plus Walmart, Etsy, and eBay stores.
Every part of the operation — product development, manufacturing, listing creation, ad management, forecasting, fulfillment — is a lever I pull personally. AI is the force multiplier that makes a one-person operator competitive with brands that have a full team behind each function.
Every SKU is designed, prototyped, and manufactured in-house.
Amazon pays the bills. The other four channels compound the brand.
Amazon FBA is still the biggest revenue channel and handles the fulfillment heavy-lifting. But concentration risk is real, so I've built out four additional channels — each with its own listing strategy, image set, and pricing model.
- Amazon FBA — flagship channel, automated replenishment, Brand Registry protection.
- Shopify (matterform.io) — the direct-to- consumer home. Entirely AI-coded — see next chapter.
- Walmart Marketplace — secondary marketplace for the products that over-index there.
- Etsy— strong for the hobbyist & handmade-adjacent SKUs.
- eBay — surprisingly productive for collector / niche items, low overhead to maintain.
The thing that makes five channels feasible as a solo operator is the AI-assisted content pipeline: I generate channel-specific listings, images, and keywords from a single source of truth per product.
matterform.io was built end-to-end with AI-assisted development.
The Shopify theme, catalog structure, collection pages, PDP design, email flows, and SEO schema markup were all built with Claude Code pair-programming. I didn't buy a template — the theme is custom Liquid/HTML/CSS that I own end-to-end.
That lets me do things template-buyers can't: changing a component is a one-prompt operation, the schema audit is automated, and adjustments propagate across every PDP in minutes instead of hours.
A content pipeline that turns one product into dozens of channel-specific assets.
A purpose-built ERP runs the physical side of the business.
Stock-out risk was expensive — every out-of-stock day on Amazon compounds into lost ranking. Off-the-shelf ERPs either cost thousands per month or didn't fit a model where I manufacture most of my own inventory on a small print farm.
So I built my own. It tracks raw materials, finished goods, bills of materials, and runs weekly production plans against inventory forecasts. It also manages purchase orders and inbound shipments into FBA. Built with AI-assisted development in a few weeks of evenings.
A repeatable system for finding waste in Amazon ad spend.
“The AI does the tedious spreadsheet work; I make the judgement calls. That's the whole system.”
Every new SKU ships with a complete launch kit generated from its knowledge base.
A launch kit is the full package a product needs to go live everywhere: titles, bullets, descriptions, image prompts, A+ content blocks, keyword lists per channel, pricing recommendations, and a short-form video script.
I built a workflow that produces this kit from a single product knowledge base — so the story is consistent across channels, but the format is tailored to each one. What used to be a 2-day setup per SKU is now a 30-minute review.
RoboRatings
read case study →An AI-built robot-vacuum shopping platform with a programmatic SEO loop and automated social distribution.
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Open to new opportunities in AI + eCommerce. Atlanta-based, remote only. Best at 0→1 product work with AI doing real work under the hood.